We shape the brand.
Then build the world around it.

WE ARE SPECTOR

WE ARE SPECTOR

35 Mercer Street
New York, NY 10013

35 Mercer Street
New York, NY 10013

Spector is an independent
design agency based in Soho, NY.

Spector is an independent
design agency based in Soho, NY.

Spector is an independent
design agency based in Soho, NY.

Not everything earns a second look.
Fewer earn a decision.

We build systems that carry through the full journey, not just the first impression.

Augeo Studio logo

Seven years in. Still picky.

We take on fewer projects.

Each one gets full attention.

Strategy, design, and build stay in the same room on purpose.
Brand shapes product, product shapes the web, and the web redefines how the brand lands.
Once those parts become separated, something almost always gets lost in translation.

A closer look at the numbers.

A closer look at the numbers.

Seven years of completed work.

+

Projecten opgeleverd

+

Klanten geholpen

%

Klanten die terugkwamen

Sectoren

+

Briefings die we scherper maakten

yrs

Jaar zelfstandig

Our Process

Our Process

THE WAY

WE WORK

THE WAY

WE WORK

We don't start with answers.
We start with the right questions.
We don't start with answers.
We start with the right questions.

Most agencies arrive with a deck and a point of view. We arrive with questions. The brief tells us what you want. The questions tell us what you need. Those are rarely the same thing.

Most agencies arrive with a deck and a point of view. We arrive with questions. The brief tells us what you want. The questions tell us what you need. Those are rarely the same thing.

01 /

The problem on the brief is rarely the real problem. We dig until we find it — then we build the solution around that, not around what looked good in the pitch.

The problem on the brief is rarely the real problem. We dig until we find it — then we build the solution around that, not around what looked good in the pitch.

02 /

Speed is easy. Getting it right takes longer. We'd rather take the time upfront than spend twice as long fixing it after.

Speed is easy. Getting it right takes longer. We'd rather take the time upfront than spend twice as long fixing it after.

03 /

Strategy, design, and build stay in the same room. When they don't, something always gets lost between the idea and the thing that ships.

Strategy, design, and build stay in the same room. When they don't, something always gets lost between the idea and the thing that ships.

WE DON'T SEPARATE THE STRATEGY FROM THE MAKING.

WE DON'T SEPARATE THE STRATEGY FROM THE MAKING.

Weet je niet waar je moet beginnen?

Onze werkwijze leg je het best uit in een gesprek. Plan een kennismaking van 30 minuten.

Plan een kennismaking

Plan een kennismaking

Augeo Studio logo
Portretfoto Niels van den Enden

Tea Windsor

Nieuwe klanten

Weet je niet waar je moet beginnen?

Onze werkwijze leg je het best uit in een gesprek. Plan een kennismaking van 30 minuten.

Plan een kennismaking

Plan een kennismaking

Augeo Studio logo
Portretfoto Niels van den Enden

Tea Windsor

Nieuwe klanten

Weet je niet waar je moet beginnen?

Onze werkwijze leg je het best uit in een gesprek. Plan een kennismaking van 30 minuten.

Plan een kennismaking

Plan een kennismaking

Augeo Studio logo

CLIENT STORY

How the work holds in practice.

How the work holds in practice.

How the work holds in practice.

Case Study

Lindholm Logo
Lindholm Logo

Lindholm Electronics

Lindholm Electronics

The product worked. Barely anyone could figure out how to use it. The engineering was sound — the experience was a different story.
We fixed that.

The product worked. Barely anyone could figure out how to use it. The engineering was sound — the experience was a different story.
We fixed that.

Problem

Strong product. Confusing experience. The design, interface, and documentation had been built in silos — so users were left connecting the dots themselves. Most couldn't.

Solution

We pulled everything into one coherent system. Same logic, same language, same hierarchy — from the physical controls to the screen to the manual. The product now tells you exactly what it's doing without being asked

Problem

Strong product. Confusing experience. The design, interface, and documentation had been built in silos — so users were left connecting the dots themselves. Most couldn't.

Solution

We pulled everything into one coherent system. Same logic, same language, same hierarchy — from the physical controls to the screen to the manual. The product now tells you exactly what it's doing without being asked

Progress Bar
Progress Bar
Progress Bar
Project metrics

Project metrics

From rebuild to launch

wks

Van websitescan tot lancering

wks

Van websitescan tot lancering

%

Betrokkenheid op productpagina’s

%

Betrokkenheid op productpagina’s

%

Meer conversie na lancering

%

Meer conversie na lancering

Lindholm Logo

The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.

A smiling woman with short, wavy hair wearing a cozy sweater, against a soft, neutral background.

Marta Lindholm

Founder & CEO

Lindholm Logo

The redesign made the product easier to understand and operate without compromising its capability. It feels considered from every angle.

A smiling woman with short, wavy hair wearing a cozy sweater, against a soft, neutral background.

Marta Lindholm

Founder & CEO

SOME BRANDS JUST REFUSE TO BE FORGOTTEN.